Bet365 aims to solve the problem at having to play at multiple gambling operators by offering everything a punter needs in one spot. The end result exceeds expectations, as they now outshine most competitors in every imaginable ways. The sports betting division still attracts the vast majority of punters, but the online casino, the poker room and specialty games sections are fully fledged and highly successful.

Below you will find a complete bet365 review I have compiled. I’ve tried to keep in mind other sports betting sites and compare every aspect against bookmakers to make it easier for you to make informed decisions.

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Key facts about bet365

  • Trusted Bookmaker since 1974
  • Fast Payouts
  • 24/7 Customer Support
  • Wide Selection of Games
  • Many Promotions

Who is bet365?

Bet365 LogoBet365 has deep roots dating back to 1974 when they opened their first sports betting parlor in Stoke. In 2000, founder Denise Coates would launch the platform we know of today as bet365 online. It’s been a meteoric rise to the top since. They now hold the largest market share of sports bettors and gamblers around the world. With over 14 million registered users and 3,000 employees; they officially claim the title as world’s largest online bookmaker.

To back up these ambitious claims, the bookmaker has signed partnerships and sponsorship deals with some of the most prestigious football teams in the world. They are the main sponsor of flagship competitions in Europe, but also South America and Asia. These agreements allow bet365 to broadcast in real-time some of the most exciting matches and augment their highly successful live betting division.

How does bet365 work?

Bet365 in its simplest form is a place where people can wager on sports, play casino games, poker and gamble on just about anything you can think of. To join in on the action, all you need to do is sign up for a free account. From that point onward, players decide if they want to make a real money deposit or focus on the games available on virtual currency. Once you’re a member, you can enjoy all they have to offer.

  • Online Sports Betting
  • Online Casino
  • Poker
  • Bingo
  • And More

Is bet365 safe and reliable?

You don’t get to be the best online sportsbook by being shady. Bet365 is licensed and regulated by the Government of Gibraltar – the front runner in gambling regulation. They also fall under the UK’s approved casino list. If a site is not on this list, they can’t operate inside the UK. The criteria that online betting sites must meet are very strict. They are regularly checked to ensure they are up to date as well.

Bet365 also uses a very stringent policy on payouts. All games are tested on a regular basis for flaws and to make sure all payouts are fair. This follows in line with their “Fair Play” policy. To let you know they aren’t just making this stuff up; they make all test results available to the public.

These factors, along with many others, make bet365 one of the best and safest sports betting sites online.

Bet365 Sportsbook
Screenshot of bet365 sports betting page.

What sports does bet365 cover?

When I first opened up the sports betting client, I was amazed at the large offering of sports they had on tap. Bet365 covers every major sports league across the globe; as well as more obscure sports that you can’t find at other online sports betting sites. The emphasis is clearly on football, but with so many other options on the menu, players have no reason to look elsewhere for betting alternatives.

Along with the traditional sports such as football betting, baseball, basketball and American football, I was pleased to find other sporting events to fulfill my sports betting addiction. Here’s a small sample of what else you can expect.

  • Darts
  • Cycling
  • Horse Betting
  • Surfing
  • Rugby
  • Cricket
  • Badminton

Yes, you read that correctly, they even have badminton. It truly is the one stop for sports betting online.

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Live betting and in-play options

What really brings sports betting to life are the live betting, live streaming and in-play options. You can watch many live sporting events through the bet365 live streaming service. Not only can you watch them for free; you can bet on the game as it plays out. There are a couple of things worth mentioning about the live streaming feature offered by this bookmaker, widely regarded as the best worldwide.

To start with, the number of games available for live betting is vastly superior to what any other bookmaker has to offer. There are hundreds of events to bet on every day and the number of markets available is comparable with the ones offered prior to kickoff. Bet365 is one of the few bookmakers were punters don’t have to worry about missing the start of the match, as they will enjoy the same great odds.

Live Streaming at Bet365

The live streaming feature will run smoothly on mobile devices, so you can stay on the move and watch everything that happens on the pitch. The only shortcoming is that on neither smartphones nor desktop computers, can players watch the games in full screen at high resolution. This is a small price to pay for being able to monitor the action in real-time and make an informed decision when betting live.

The odds are refreshed often and with minimal latency, bet365 makes it possible for players to use advanced betting systems. There is an intentional delay that the bookmaker uses to make sure that players don’t bet on events that have already occurred. I’ve put the system to the test by betting in real-time on games that I was watching live at the stadium. The latency is just as high as to prevent abuses, while allowing players to enjoy the very best live betting experience.

The advantage of being allowed to bet throughout the game is self evident and makes it easier for players to lock in on quality laws. The software works incredibly well and it rarely happens to have events blocked, even when punters focus on action-packed sports, such as tennis, basketball or ice hockey.

On the other hand, you can only watch games in real-time if you have a real money account funded. The good news is that punters can keep as little as one cent in their account and watch all the games live even if they don’t have any outstanding bets. Bet365 was smart enough to make this compromise, as even those who take a break from gambling, will log into their accounts often, to enjoy the games.

Screenshot of Bet365 Live Streaming. © Bet365
Screenshot of Bet365 Live Streaming. © Bet365

You Can Now Edit Bets Using a New Feature

Bet365 has a pretty impressive track record of innovation and its latest feature confirms the statement. Betting in real-time here just got better thanks to the newly introduced Edit Bet feature. It is based on the immensely popular Cash Out functionality that allows players to close wagers before the final whistle. When it was first added, it was regarded as a God sent for risk-averse players, and the new feature promises to be just as appreciated.

Essentially, you can use the Edit Bet feature on any active wager that is subject to an early cash out. Instead of taking the profits out right, players have the option of maintaining the bet, while adjusting the stakes. It’s a smart process that will give some peace of mind to players who are not 100% confident in the outcome of their outstanding bet. Those who choose to place a new bet will have to accept the active odds offered by Bet365.

The best part about using this new feature is that it also works brilliantly on accumulators. These tend to be the riskier wagers, since a single mistake can lead to the loss of the entire ticket. By editing an individual bet, you don’t terminate the betting slip, just mitigate the risks. It makes no difference if some of the selections within the accumulator have already been settled. The bottom line is that players are given a great deal of flexibility and can better stay in control of their finances.

Screenshots of Bet365 Edit Bet Feature
Screenshots of Bet365 Edit Bet Feature

Players can make multiple changes

The Edit Bet feature empowers punters to make several changes. These include but are not restricted to the removing, swapping and ending the selection. They can make all these actions during the same edit bet request. Furthermore, there is no maximum number of times a customer can edit a wager. The bet slip will be updated in real-time, so it’s easy to see the impact of any of your actions. Where the selection, one would simply need to select Edit Bet, then + Add Selections.

Bet365 sports will inform them about the available odds and punters decide if they take them or not. If they choose to modify the bet, they will be notified about the new return on investment. The final stage is to save the changes and then press the Confirm button to finalize the editing of the bet. Swapping a selection will be done in a very similar manner and the Edit Bet feature will highlight the alternatives. The process continues in the same manner and is completed when players press the confirm button.

Punters have the possibility of removing the selection from their betting slip with a single click. In case of committing a mistake, any action can be swiftly reversed by pressing the Undo button. This brand-new feature promises to be a major hit among punters who enjoy real-time gambling. For the time being, those who reside in Australia, the Czech Republic, Italy and Cyprus can’t use the Edit Bet feature.

Take profits using the Auto Cash Out

Bet365 has just made sports betting more exciting by introducing brand-new feature. It goes by the name of Auto Cash Out and is available on desktop, mobile devices and via the dedicated app. It builds on the popularity of the traditional cash out feature, which allows players to lock in their profits. This is a perfect solution for risk-averse punters who want to minimize the risks.

The difference between the classic feature and the Auto Cash Out is that the latter allows players to apply a special rule to their best. Basically, it will cash out automatically either partially or fully depending on how the players prefer. It is better used when the Cash Out amount offered goes above or below a preset value. The best part about this new feature is that players can use it even when the betting account is logged out. Punters can rely on it when they don’t have the time to bet and monitor the scores.

Auto Cash Out is easy to use and convenient

Those who are familiar with the basic cash out feature will have no problem in unlocking the full potential of the new addition. Before or during the game players decide the threshold that once hit will trigger the bet365 automatic cash out. To create a rule, they need to select the cog icon that can be found next to the cash out button. The next step is to enter the desired cash value and to decide whether the cash out will be partial or total.

Screenshot of Bet365 Auto Cash Out

Players always have the option of changing or removing existing rules as they see fit. To make things even easier for beginners and those who are still learning the ropes of sports betting, bet365 has the rules clearly displayed in the best section. Those who need assistance can get in touch with customer support and learn more about this innovative feature. Some restrictions apply to the customers residing in Greece, while punters from Italy can’t use the Auto Cash Out at all.

How are the limits and odds at bet365?

Your betting limits will differ from bet to bet; and sport to sport for that matter. Every game, sport and type of bet will have various minimum and maximum bets. To see the maximum bet for a specific game, click on the game you want to bet on and it will show the max- and minimum bets. Bet365 was intended as a bookmaker and online casino for recreational players, but highrollers and those who have higher expectations will not be disappointed by the betting limits.

There will be maximum deposit limits; usually around $3,000 at a time depending on which method is used to make the deposit. You can also place personal betting and deposit limits on your account if you prefer. This comes in handy for those who have a gambling problem, as well as people who want to make sure that they never go down the slippery slope of addiction. The self exclusion program also works like a charm, acting as a safety net for existing and prospective members.

The betting odds are competitive and usually one of the better places to look for good odds. As with any sportsbook, you will have some good and bad. But overall, bet365 has decent odds on most games. Savvy punters will probably argue that there are other bookmakers out there offering better odds, not to mention the betting exchanges. Without offering the best return on investment on all games, bet365 allows players to maximize their profits by using Asian Handicaps intelligently on a broad spectrum of sports.

bet365 offer Best Odds Guaranteed on every horse and greyhound race – every day!

When you place your bet with bet365, take the price on your selection – and if the SP is bigger they will pay you out at the bigger odds! Ante-Post, Tote/Pari-Mutuel (bets and dividends), 'Not to Win', Enhanced Win, Cover Bets and In-Play bets are excluded.

This offer includes Board Prices, bet365 Early Prices, singles and multiples as well as Showcast bets on all racing where a fixed price is offered. Offer applies to bets placed on Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. All other markets, including Ante-Post bets (unless otherwise stated) and Tote/Pari-Mutuel (bets and dividends), are excluded from this offer. All Australasian Racing is excluded.

For example, if you take an Early Price of 3/1 and your selection wins at 4/1, you get paid at 4/1!

T&Cs apply.

What other services are offered at bet365?

As I mentioned in the introduction, bet365 solves your problem of having to play at multiple online casinos just to play the games you want. They have it all in one spot; and best of all, you can use the same account to access all areas.

  • Online Casino
  • Live Dealers
  • Online Poker
  • Bingo
  • Financials Betting

Bet365 Casino

There are over 250 of the most popular games to choose from. I was expecting another generic casino upon signing up, but was pleasantly surprised at the quality and effort put into the site.

Slot machines still reign supreme and this is hardly a surprise given the fact that online gamblers have a clear preference for the genre. The casino chose not to rely on software developed in-house and instead shook hands with prominent software developers. The advantage of competing for progressive jackpots stands out from the crowd, as these prizes grow much faster when they are shared across a wide network.

Screenshot of bet365 online casino.
Screenshot of bet365 online casino.

The nice assortment of classic three reel slot machines should provide an alternative to those who are nostalgic about the atmosphere of brick-and-mortar casinos. Bet365 has a healthy collection of such games, but they are dwarfed by the modern five reel versions with 243 winning combinations or more. The betting limits range from tiny ones to stakes that will catch the eye of highrollers, so customers from all walks of life are inclined to sign up.

Many of these have progressive jackpots reach into the millions. The fan favorites are the Marvel themed slots based on popular super heroes such as Iron Man, Hulk and Spiderman. Players can make the transition from slot machines to other gambling genres such as video pokers and table games. The former can only be played against the random number generator, but the latter, including roulette, blackjack and baccarat can also be enjoyed against real dealers.

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Bet365 Live Dealers

Online betting would not complete without experiencing the excitement of live dealer games. This is where you can play certain games using real people as the dealers. The games are streamed live and there is an actual real human dealing the games on a real casino table. The same attention is paid to these games as to live betting and the same advanced technologies are put to good use. Dealers operate from luxurious studios and are not only highly professional but also friendly and a pleasure to interact with.

Bet365 yet again proves they are one the best sports betting sites by offering live dealer games. They know how to get players in the mood for gambling even when a gaming session doesn’t deliver the expected results. They even go as far as to let you choose Asian and European dealers. And let me tell you, you won’t be disappointed with either choice and you spend more time than initially planned.. Good luck keeping your eyes on the game.

Bet365 Poker

  • Tournaments
  • Sit N Go’s
  • Freerolls
  • Cash games
  • Texas hold‘em and Omaha

The poker room could use a fresh update as it looks a little outdated. However, it is still better than many competitors’ sites. What it lacks in cosmetics, it makes up with soft competition. Bet365 makes it easy to transfer winnings from one aspect of the site to another. Meaning, if you won money at the sportsbook, you can use it to play poker. And vice versa.

The sports bettors and gamblers love to take their new winnings straight to the poker room. This makes for some fun times at the tables. The chips fly, and there is no shortage of downright terrible players. This is actually the dream of any professional player, who hopes for soft competition and the steady influx of customers. The advantage of having the unified account is that punters who play successful bets are tempted to try their luck at the poker tables.

Granted there are some all-round gamblers who can pose a serious threat to poker players, the vast majority are playing by the ear. Bet365 poker can be a difficult place for-low stakes grinders but the mid-stakes are quite lucrative.

Omaha poker is also on the menu, but you’ll have a hard time finding lucrative cash tables or tournaments with hundreds of participants. Bet365 poker relies heavily on the punters and casino players who take their chances in this arena, but doesn’t act as a magnet for those playing exclusively this game. On the other hand, action never end at Sit‘n goes and the freerolls are also immensely popular among beginners and amateurs.

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Bet365 Bingo

I found the virtual bingo hall to be surprisingly fun. They take what is usually a boring form of gambling and make it exciting by having tournaments and other unique ways to make it more enjoyable. One feature that caught my attention was the “Team Bingo”. Bet365 went to great lengths to make sure that those who choose to make the transition from live bingo parlors to the online counterparts will still enjoy the social nature of the game.

Screenshot of bet365 bingo page.
Screenshot of bet365 bingo page.

The newly introduced chat feature makes it easier for members to communicate with fellow bingo players. It’s a fun way to spend the time while waiting for your numbers to come out and acts as an incentive for bingo fans to stick around. It definitely helps that the price of bingo tickets is quite low and there is no shortage of tournaments and special promotions. Beginners are big fans of freerolls which present them with the rare opportunity of winning real currency without taking any chances.

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Bet365 Financials Betting

Finally, there is the financials betting part of bet365. At first glance, it was a bit confusing, but after looking a bit deeper, it’s just a way to bet on various stock markets across the world. The interface is simple enough as to appeal to those who have no previous experience with this type of gambling. There is even an educational section, where players can learn more about what financials betting actually is, before jumping into the sharks infested waters.

There’s a live feed of every major market with fancy graphs updated almost every second. You can bet if the market will go up, or down to a certain level. This part isn’t for the faint of heart. You can bet every few minutes and the odds are always changing. While simple in theory, figuring out the best bet is rather tricky. It’s still a unique feature that separates themselves from the rest of the pack.

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My experience with bet365

  • Easy to Use
  • Lots of Betting Options
  • Needs a Facelift

The homepage hasn’t changed since 2001 it seems. It’s not ugly, but it could use a facelift for sure, but that’s possibly the only negative comment I have. On the other hand, there are plenty of veterans who fell in love with the current layout and got so used to it that they secretly hope it will stay like this forever. Most of the changes were made in order to facilitate navigation on mobile devices, which is now on par with the best alternatives offered by other bookmakers.

The site is easy to navigate, and even beginners should have no problem finding their way around. The game selection is more than anyone could ask for. In every part of the site, you have more than enough choices to place a bet. And while the homepage is less than impressive, once I made my way to the online casino and sportsbook, I knew I had arrived at the right place.

With so many sports betting events to choose from, beginners might feel a bit overwhelmed and that’s why the Favorites Tool comes in handy. Basically, players are allowed to select a couple of events they are interested in and have them displayed at the top of the list. A single click is enough to perform this process and once the game concludes or is no longer of interest, it can be removed. Punters who bet in real-time and have a long list of games to monitor, will surely appreciate this innovative feature as well.

How do you register at bet365?

This is so easy to do, a trained seal could sign up at bet365. All you need to do is go to the top right corner and hit the yellow “Join Now” button. From here you simply fill out some personal details like your name and all that good stuff. Then you’re done.

Screenshot of bet365 registration form.
Screenshot of bet365 registration form.

Players who reside in jurisdictions where online gambling is illegal, will be promptly notified, to prevent any future problems. The customer support is always available and highly responsive, ready to help those who have questions regarding the registration process or real money deposit.

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What payment options does bet365 offer?

Depending where you live will determine which options you have to make a deposit or withdrawal. If you live in any major country, you will have plenty of banking options.

Smaller countries may have fewer options and they vary from place to place. It’s best to click on the banking tab at the very bottom of the main page. From here, you can select your country and see exactly what options you have. The same holds true for making a withdrawal. Your country will determine which options you have. But for the most part, all the popular options you have for making a deposit will be available for making a cash out.

Bet365 doesn’t charge any commission and there are no hidden fees that will eat into your profits. The only fees punters might be charged are the ones required by the financial institutions and once again customer support specialists can shed some light on this matter. Ideally, punters are recommended to deposit and withdraw funds using the same payment methods, to mitigate the risks of fraud.

How fast can I cash out at bet365?

Process times are fairly quick, but will also depend on which payment option you choose.

Bet365 bonus & promo codes

There will be different promotions for each part of the site. But all offer nice bonuses with fairly easy clearing requirements. Here’s a list of each bonus you will find.

All bonuses are subject to terms and conditions before cashing out. Interesting enough, the welcome bonuses haven’t changed too much over the last couple of years and the same goes for the wagering requirements. Occasionally, bet365 will run special promotions dedicated to certain international competitions and these consist of boosted odds, deposit bonuses and cashback deals.

Ongoing Promotions

bet365 offer an extensive range of pre-match and In-Play markets on Soccer from around the world, so you can get great value throughout the season.

With their Euro Soccer Bonus also available you can be sure to make the most of all the action. You can earn a bonus of up to 100% if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League. Place a pre-match accumulator with bet365 of 3 or more selections on the Full Time Result or Result/Both Teams To Score markets combining teams in any of these competitions and, if successful, the relevant bonus will be added to your returns.

The bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake and the maximum bonus that you can receive is £100,000 or currency equivalent. If a qualifying bet is edited using the Edit Bet feature, the bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply. Bets placed with Bet Credits, Double Chance bets or combination bets with bonuses such as Lucky 15’s or Lucky 31’s do not apply for this offer.

T&Cs apply.

Sportsbook Promotions

bet365's fantastic Euro Soccer accumulator offer includes the top domestic leagues in Europe along with the group and knockout stages of the Champions League. You can earn a bonus of up to 100% if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League. Place a pre-match accumulator with bet365 of 3 or more selections on the Full Time Result or Result/Both Teams To Score markets combining teams in any of these competitions and, if successful, the relevant bonus will be added to your returns.

The bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake and the maximum bonus that you can receive is £100,000 or currency equivalent. If a qualifying bet is edited using the Edit Bet feature, the bonus will be calculated based on the new stake. Where a bet has been edited to include or amend a selection for an event that is In-Play, the bonus will no longer apply.

Bets placed with Bet Credits, Double Chance bets or combination bets with bonuses such as Lucky 15’s or Lucky 31’s do not apply for this offer.

T&Cs apply.

Bet365 mobile app

What would an online bookmaker be without a mobile app? You can access the sports betting, online casino and the online poker room using their mobile software which can be downloaded from the Apple store or Google Play. It’s compatible with iOS (iPad and iPhones); as well as most Android devices.

How does bet365 compare to other bookmakers?

It’s tough to compare bet365 with other sportsbooks. They are so far ahead of the game it’s not even fair. I like and play at other sportsbooks such as bwin and Paddy Power, and there are reasons to use them, but bet365 has more games, features and a name you can trust. To be perfectly fair, their odds are decent but no match for the ones offered by Pinnacle Sports or betting exchanges such as Betfair.

What are others saying about bet365?

There’s a reason over 14 million people have used bet365 to bet online. Overall, most players like the site and return here over and over again to satisfy all their gambling needs. They appreciate the outstanding live betting offer and the fact that they can watch games in real-time as long as they have a single cent in their online account. It also helps that they can play casino games, poker and bingo using the unified wallet.

You will however hear stories about how they limit your betting action in the online sports betting section if you win too much. This is fairly common among online sites; many sportsbooks will employ this same policy. From what I have found on various betting sites and other bet365 reviews; if you stick to smaller bets around $300, you should be ok.

If I had to make a bet365 review, it would simply say – “I love it!”

Bet365 on Social Media

Bet365 has thousands of followers on Twitter and hundreds of thousands of likes on Facebook, which reflects their popularity among gamblers. It uses both its Twitter and Facebook account very actively to inform its followers about current sporting events and bet365 promotions.

Screenshot of bet365 Facebook page.
Screenshot of bet365 Facebook page.

My rating of bet365

To conclude, there’s no reason why you shouldn’t be playing at bet365. The sportsbook is intuitive and easy to use. Bet365 has online gambling, online sports betting and online poker all in one place. They aren’t just the best online sportsbook; they are the best place for betting online!

Overall, I would give bet365 a flawless 10 out of 10!

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Overall Score