Homepage of BetBright. © BetBright

BetBright is a bookmaker targeted on the UK market, welcoming punters from all other countries where online gambling is legal. Despite being relatively new to this competitive industry, they made big leaps forward by signing some great sponsorship deals. They are the betting partners of Wolverhampton Wanderers and Aston Villa and also sponsor several horse racing events.

BetBright is a bookmaker dedicated almost entirely to the UK and Irish market. It comes as no surprise that the odds are offered in fractional format. Players can customize the website, so that the favorite sports and divisions are displayed first. The games that are about to start appear by default at the top. The bookmaker has an impressive selection of live betting options.

Key facts about BetBright

  • BetBright is licensed for UK players and offers hundreds of the matches as well as horse racing events.
  • Their casino games are instant play and players can use a dedicated app for smartphones and tablets to bet on sports.
  • The casino section is powered by Microgaming and members can enjoy the  collection of slots produced by the software developer.
  • Customer support is available 24 hours a day, with toll-free numbers for UK players and live chat for other customers.
  • The main drawback for the casino is that it offers few table games and payment methods.

BetBright betting

BetBright has a classy layout and apparently worked with some great designers, because their choice for colors is top-notch. They offer plenty of sports, ranging from football, horse racing and tablets to rugby, basketball, American sports in golf. Players can also bet on more obscure sports such as darts, American rules or cricket and there is no shortage of greyhound racing events.

Compared to other bookmakers, they are still trailing behind and offer fewer games, but at least they cover all bases. The attention paid to lower leagues, particularly those from United Kingdom is nothing short of impressive. Players have hundreds of markets to bet on. Many of these matches are available for in-play wagering, although they can’t watch the games as they unfold in real-time.

BetBright football

Premier League matches are the ones that enjoy the undivided attention of BetBright, but all European football competitions spend their fair share of time in the spotlight. The odds offered prior to kickoff are comparable to those available after the game has started and the number of markets doesn’t diminish. A nice diversity of bets can be placed on international competitions, the Champions League and Europa League. Fans of African, South American and Asian football will have to settle for the first divisions.

BetBright horse racing

A UK facing bookmaker such as BetBright can’t afford to neglect one of the most popular sports, so both Greyhound and horse racing are offered. In anticipation of the Cheltenham Festival or Grand National, the bookmaker runs special promotions and greatly increases the odds. While waiting for these yearly events, horse racing fans can bet on daily events, each offering dozens of markets.

Screenshot of Live Sports BetBright. © BetBright
Screenshot of Live Sports Page BetBright. © BetBright

Live and Mobile Gaming at BetBright

Live In play betting is offered and the live wagering module also provides players with immediate and direct access to relevant information. In the absence of a live streaming feature, they have to settle for the flux of data provided over this channel, which is accurate and updated quickly. Players only have to wait a couple of seconds to place bets in real-time, as the odds don’t lag behind.

BetBright has a dedicated app for both iPhone and Android smartphones and tablets. Regardless of your gadget of choice, you can downloaded for free. It will give you access to the entire collection of casino games and can also be used for wagering in real-time.

How are the limits and odds at BetBright?

BetBright was never intended as a bookmaker serving mostly highrollers, which explains why the betting limits are rather restrictive. It is not possible to play high stakes here and it is most unwise to use martingale, because you will quickly hit the ceiling. Regular players and those who play for fun will be satisfied with both the odds and the limits, although experienced punters would like them both increased.

Adding several events on the betting slip is a quick fire way of increasing the odds, but this will also cause players to take more chances. Asian handicaps are available on most games, but they usually revolve around the popular lines. This is a bookie aimed at casual players rather than experts.

BetBright casino games

BetBright offers the most popular Microgaming and Rabcat slots, all playable in browser and available in both real and virtual currency formats. The latter is a small software developer which provides niche games. They will appeal mostly to those who seek something truly original. The former is an industry leader, famous for its progressive jackpot games, table games and video poker.

Those who compete for jackpots, willalso play against their peers who have an account with other online casinos powered by the same Microgaming software. Those who prefer a more hands-on approach can check out the live game selection. Unfortunately these are limited to a few roulette and blackjack variants and no baccarat.

Six different types of video pokers can be played here in single or multi-hand format. The payout tables are clearly displayed next to the games. The average return on investment revolves around 98%, but the numbers can be pushed upwards with the right strategy.

Screenshot of Mobile BetBright. © BetBright
Screenshot of Mobile Betting Page BetBright. © BetBright

BetBright eSports betting

BetBright apparently forgot to include one of the most popular betting markets in their selection of games and offer no eSports. They are a relatively new bookmaker, but they should add League of Legends, Dota 2 and Hearthstone.

Is BetBright safe and reliable?

BetBright is licensed by the UK Gambling Commission, which is one of the strictest ones. This means that they are willing to go the extra mile to keep players safe, both from cyber criminals and from the greed of software developers. All the games are audited for fairness by independent agencies, as they abide by the high UKGC standards. SSL encryption provided by DigiCert will deny wrongdoers a chance to steal funds or meddle with sensitive and private data.

How do you register at BetBright?

To sign up for a real money account you must make sure you reside in a country accepted by the bookmaker. A real money deposit is not required up front, but if you hope to collect bonuses and make a cash out, you would have to commit some funds at some point. Having said this, it is wise to prepare some copies of the documents  required by bookmakers to prove identity.

Payment options and cash out times at BetBright

Payments and withdrawals can be made using bank transfers, check, Visa transfers, MasterCard and Maestro in both Euros and pounds sterling. Commission is not charged, but if players set up an account and don’t use it for more than one year, the bookmaker will charge a small amount. Under normal circumstances, there are no such fees and you get all the profits you are entitled to. BetBright failed to add electronic wallets on the list of accepted payment methods, which is surprising and annoying. Cashing out funds takes slightly longer, but still a reasonable amount of no more than 5 banking days.

BetBright promo & bonus codes

BetBright offers a welcome bonus of €30 or currency equivalent, which is not that much if you consider the alternatives. There are plenty of bookies out there who are more generous and the financial incentives offered to new casino players are nothing to shout for either. Bonuses are easy to redeem, so if you participate in their promotions, you won’t have a hard time cashing out.

Screenshot of Casino BetBright. © BetBright
Screenshot of Casino Page BetBright. © BetBright

Cashback deals are generous and the amounts reimbursed depend on how high players are in the loyalty leaderboard. Those who have attained VIP status enjoy preferential treatment, but there are incentives for those who are new and have high expectations.

BetBright service and support

The customer support team is fluent in English, hardly a surprise given the fact that they target the UK audience. Local players have toll-free numbers if they choose not to wait for an official email, they can use live chat. The specialists are polite, always helpful and since they work 24/7 you don’t have to wait for the next day.

What are others saying about BetBright?

BetBright has comparable offers to what most bookmakers offer, slightly fewer markets on less popular sports but an impressive selection of horse and Greyhound racing events. They are a good choice for UK residents, but a less than stellar option for punters seeking the best odds. They trail behind large betting exchanges such as Betfair, offer lower odds than Pinnacle Sports and are no match to Betway in terms of live betting offers.

BetBright enjoys an good reputation and its customer support team is  responsible for this positive image. The diverse sports book and the healthy selection of casino games makes them a desirable option for casual players. The more critical reviews were in regard to their mediocre odds, disappointing bonuses and shallow selection of video pokers.

My rating of BetBright

BetBright gave me no headaches, which is always great news when you sign up for an account for reviewing purposes. They are small but professional and try to do everything by the book. I had no problem signing up for an account, navigating their website or betting on sports.

BetBright met most of my expectations, but that’s simply because I didn’t set my hopes up too high. I enjoy their bookie section for its user-friendly nature, elegance and intuitive betting slips and live wagering module. However, this is not enough to overlook the fact that the odds are mediocre, e-wallets are not offered and my beloved eSports are not on the menu. If these issues are solved, it can turn into a truly great bookmaker, but for the time being it only deserves a rating of 6.5 out of 10.

Overall Score