Ladbrokes girl. © Ladbrokes

Ladbrokes LogoIf you are looking for a sportsbook that is synonymous with excellence and trust; your search stops at Ladbrokes.

Founded in 1902, the company is one of the largest online casinos and bookmakers in the world. You can bet online or at one of their 2,700 betting parlors across the UK.

If you want to learn more about what makes Ladbrokes so great; please read my detailed Ladbrokes review below. I have been playing here for years and want to share my experiences.

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Key facts about Ladbrokes

  • Founded in 1902
  • Publicly Traded on the London Stock Exchange
  • Sportsbook, Online Casino, and Online Poker – All in One Place
  • Over 800,000 Active Users
  • One of the Most Trusted Names in Online Sports Betting

Who is Ladbrokes?

Ladbrokes is an online betting parlor, casino, poker room, and so much more. They are essentially the know it all of the online gambling community. And for good reason!

Having been in the bookmaking business for over a century; Ladbrokes has the know-how and panache to deliver a great product to its customers. I couldn’t believe it myself when I found out they have been around for so long. But it’s the facts, and we can’t argue with a century of success.

Ladbrokes betting shop sign. © Ladbrokes
Ladbrokes shop front sign. © Ladbrokes

Since making the transition to the internet in the late 90’s, Ladbrokes has become one of the top online betting sites. During their tenure, they have grown to offer more than just online sports betting.

I was amazed at what they can provide. Everything from the best online sportsbook to online casino games, online poker, and even the lotteries from around the world. While I recommend playing at more than one sportsbook to take advantage of betting lines, Ladbrokes should be at the top of your list.

How does Ladbrokes online betting work?

Ladbrokes online betting works like most other betting sites. You create an account, deposit some money, and start betting. This is the “Ladbrokes for Dummies” version; but in reality, that’s the gist of it all.

Once you’re signed up, you can begin betting on almost any game that’s being played. To give you an example, I’m staring at a woman’s football match between Estonia and Latvia that I can bet on.

Online betting is made easy at Ladbrokes. If you can click a mouse, you can place a bet. They make it idiot proof so that even amateurs who have never placed a bet can do so with ease. And while the site is easy enough for a novice; experienced punters will appreciate some of the more sophisticated aspects of the site.

Is Ladbrokes safe and reliable?

This is sort of like asking your mum if she loves you. You already know what the answer is going to be.

But just in case you want to know the facts to feel all warm and fuzzy inside; let me give you the Ladbrokes review on safety.

Ladbrokes is a billion Euro company that trades on the London Stock Exchange. This isn’t a ragtag outfit like other betting sites we see. To be a trusted name, you need to follow the rules as well. Ladbrokes is regulated by the Government of Gibraltar – the most respected government in the gambling world.

Furthermore, they are licensed and regulated by the British Gambling Commission. This is a British government run agency that ensures all sites operating in the UK are in fact safe and reliable.

Ladbrokes Sportsbook
Screenshot of Ladbrokes' sports betting page.

What sports does Ladbrokes cover?

The better question would be – “What sports don’t they cover?”

  • Football Betting
  • Horse Betting
  • American Footbal
  • Basketball
  • Baseball
  • Auto Racing
  • So Much More

Ladbrokes literally has a tab that reads “A-Z Sports”. If that’s not an indicator of how many sports you can bet on, I don’t know what is.

One of my favorites is the eSports betting section. Get your nerd on and place some bets on StarCraft 2 Legacy of the Void, Call of Duty Advanced Warefare and other online games.

And if you know nothing at all about sports, you can still find ways to bet. Take for example the music industry or politics. Place a bet on who will win a Grammy or who will become the next president of the United States. Ladbrokes lets you do all of this.

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Live betting and live streaming

One of my favorite past times is to sit and watch games I have no clue about and bet on them as they play out. The live betting option lets me fulfill this sadistic addiction.

While I don’t recommend making stupid bets, I highly recommend using the live betting and live streaming features.

In case you don’t know what this is, let me explain it.

Live betting is a way for you to bet on games in real time. Take for example this tennis match I’m watching at the moment. I can place a bet on who will score the next point right now if I wanted to.

There’s plenty of games that offer live betting; and plenty of betting options as the games go on as well.

One of the main advantages of live betting is the ability to cover bets. Say you bet on Arsenal to win against Chelsea. Everyone but you knew Chelsea would win, but you stuck with your home team and now face a losing bet.

But with live betting, you can hop online, open up the game and place another bet to cover the loss.

Ladbrokes streams a ton of games live to go along with the live betting feature. You can watch and bet all for free. It’s a sports nut dream.

This is the Ladbrokes Life.
This is the Ladbrokes Life.

How are the limits and odds at Ladbrokes?


No surprise here, Ladbrokes incorporates the standard limits on most bets. There is no set limit across the entire site. Instead, specific games and wagers will have their own minimum and maximum bet allowed.

To find out the limits, click on the game and it will be displayed.


The bookmaker offers competitive odds across all games. The football betting and horse betting will usually have the best odds of any site.

Having said this, you still want to compare odds across all the best sports betting sites to make sure you do get the best lines.

This is usually where I make my first stop during this check. I’ll also source sites like BetFair and Mansion. The majority of the time however, Ladbrokes will have the best lines for sports betting online.

What other services are offered at Ladbrokes?

Umm, again –What services aren’t offered?

We now know that this is one of the best online sports betting sites. But what makes the site, as a whole, one of the best places to bet online; is what they offer in addition to online sports betting.

  • Online Casino
  • Slots
  • Live Casino
  • Online Poker
  • Lotto’s
  • Bingo
  • Ladbrokes Exchange

Ladbrokes Casino

I love the online casino and I probably spent more time in the casino than any other part of Ladbrokes. I didn’t count, but it looks like there’s a few hundred games to play. They have a dozen forms of Blackjack and Roulette. This made my inner gambler smile when I saw all the games, because I knew I was in for a lot of fun.

Screenshot of Ladbrokes Casino Page.
Screenshot of Ladbrokes Casino Page.

Along with all the traditional table games, Ladbrokes has a very wide selection of slots and other games. Slot machines are without a doubt the most popular online games and this casino makes no exception. That’s why, nearly 60% of all the games available here belong to this genre and new ones are added every month. There is something for every fan of the genre, including several progressive jackpots such as Beach Life, Monty Python's Spamalot, Gladiator, and Gold Rally. Those who hit the winning combination in these games will win a seven digit amount, before the jackpot is reset.

Progressive jackpot slots from Playtech

While all the jackpot games have their prizes pooled across the entire Playtech network local three reel games will appeal to those nostalgic about classic titles. Firemen Slot, Nostradamus Prophecy Slot and 3-card Brag are the ones played more often in both virtual and real money format. They can also be enjoyed on mobile devices straight in the browser without the need to download a third-party app.

In the GAMES section you will discover online Majong, Judge Dredd Slot and a flurry of Asian inspired slots such as Zhao Cai Jin Bao and Wu. Ladbrokes Casino offers more types of blackjack and baccarat than average online casino and also covers Caribbean Stud, Three Card Poker, Pai Gow Poker and Sic Bo. Live dealer games are restricted to the classic types of blackjack, baccarat and roulette, while video pokers range from classic Jacks or Better and Deuces Wild to exotic bonus games.

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Ladbrokes Slots

Let’s start with the slots first.

Ladbrokes has the popular Marvel themed slots and they even have a Spiderman themed Roulette. Nice touch!

The Marvel slots are based on various comic book characters such as the Hulk, Spiderman, and Iron Man. But the best part of these slots are the jackpots. Literally millions in jackpots are up for grabs.

Ladbrokes Live Casino

The live casino lets you play 4 different casino games with live dealers. Usually sexy dressed women.

  • Roulette
  • Blackjack
  • Casino Hold Em
  • Baccarat
Ladbrokes' live casino. © Ladbrokes
Ladbrokes' live casino. © Ladbrokes

Games are streamed live using real people who will deal the games on a real casino table. The betting takes place as any normal game.

The only negative is that they don’t offer as many choices as other online gambling sites like Betway which is also one of the best sports betting sites and comparable to Ladbrokes.

Ladbrokes Casino Software Developers

The casino chose to work with distinct software developers, to expand its collection of games much faster. The list includes Playtech, IGT, Net Entertainment and Barcrest, the industry leaders and experts when it comes to progressive jackpots. Some of these prizes are won locally, but many of them are shared with other online casinos, which explains why they go up so fast.

There is also a Playtech-only casino that members can download on their computers powered by Windows operating systems. At the same time, they have the option of enjoying all the games straight in the browser, to speed up the process. It’s a bit surprising but also refreshing to see that there are more games available in this format than those requiring players to download first. There are plenty of exclusive games to be discovered here, including the ones inspired by Little Britain and The Sopranos.

Ladbrokes Poker

Ladbrokes has revamped their poker room and become a powerhouse in the game. The software is much nicer from the last time I played. There’s a good selection of games; tons of customizations features and more.

Two of the best features in my opinion were the Speed Poker and Twister SNGs.

Speed Poker is poker on steroids. There’s no waiting for a hand when you fold. Once you click that fold button, you are magically whisked away to another table and have a new hand to play in seconds. It’s fun, exciting, and addicting. Very Addicting!

The Twister SNGs are 3 player tournaments that award random prizes. You win at least double your buy-in back, but the twist in the game could be a $10,000 jackpot.

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As if casino, sports betting and poker weren’t enough, they have several other options for betting online.

Ladbrokes Lotto

You can play virtually any major lotto in the world. (Pun Intended). From the NY Lotto to the Spanish Daily Lotto.

All lotto’s are fixed odds.

Ladbrokes Bingo

I have to admit, I’m not a big fan of bingo, but these guys have lots of betting options when it comes to this form of gambling.

Screenshot of Ladbrokes' bingo page.
Screenshot of Ladbrokes' Bingo page.

And Ladbrokes does make it exciting with over 100 bingo games and big monthly prizes. You can even play some of the bingo games for free and win real cash prizes.

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Ladbrokes Exchange

What Apple did for smartphones, Ladbrokes has done for sports betting. The Exchange is an exciting, innovative and unique way for players to bet online. The exchange lets you place bets against other players instead of placing the bet with the bookmaker.

It’s essentially a way to place bets with other people, with plenty of options.

You can lay odds, back other player’s bets and so much more. Industry insiders call it a game changer in the online sports betting arena. You have to check it out for yourself to see what it’s all about.

My experience with Ladbrokes

Overall, my online gambling at Ladbrokes experience has been quite pleasant. My expectations were high going into my venture; but most of those have been met. Which is tough to do.

I do like the interface and ease of use in most parts. It’s easy to find a game to play and betting is just a click away. The game selection is also more than I could have hoped for. I knew they probably had a better than average selection, but didn't expect such as large one.

My first impression was that this site knows what they are doing. It looks very professional and gives you a feeling of trust.

If someone asked me to recommend the best online sportsbook, this would be my first choice.

How do you register at Ladbrokes?

If you aren’t already a member, you will need to create an account to begin online gambling here. This is made easy by clicking the “Join Now” tab at the top right of any page. This will redirect you to the registration form.

Ladbrokes Registration
Screenshot of Ladbrokes' online registration form.

If for some reason you cannot find the "Join Now" button, the software will prompt you to create an account if you try to play a game and aren’t registered.

To make it even simpler, here's a direct link to the registration form of Ladbrokes Sportsbook and Casino:

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What payment options does Ladbrokes offer?

Getting your money on and off is an important component of any online casino and online sportsbook. Ladbrokes has all the popular methods for making a deposit or cashing out.

  • Visa
  • MasterCard
  • PayPal
  • Skrill
  • Neteller
  • Bank Transfer
  • Moneybookers
  • ClickandBuy
  • Many More

The country you reside in will play a role in which methods will be available to you. From my experience, most large countries will have at least a dozen or so banking methods to make a deposit.

All deposits are instant and the minimum amount is £5.

Ladbrokes Minimum and Maximum Withdrawal and Deposit Amounts
Minimum and maximum withdrawal and deposit amounts as shown on Ladbrokes' homepage (amounts represented are per transaction).

How fast can I cash out at Ladbrokes?

When you place a bet online and win, you want to get that money in your pocket. They are known for having super-fast cash out times. Credit cards usually take 3-5 days (which is standard). But where many online sports betting sites take 24-48 hours using an eWallet like PayPal and Skrill, Ladbrokes boasts a 6-hour cash out timeframe.

What promotions does Ladbrokes currently have?

Just like their game selection, it has numerous promotions.

Sportsbook Promotions

The standard bonus is a £50 free bet for all new players. Deposit a minimum of £5 and get up to 7 days to use your free bet. Other conditions will apply; so be sure to read the terms and conditions.

Along with the sign up free bet, they offer ongoing promotions that vary from time to time. Everything from special game bonuses, to free plays and money back.

Casino Promotions

Online casinos use welcome bonuses as the main tool to attract customers and build brand awareness over the Internet. Ladbrokes doesn’t have to go over the top with such offers, because it is already well-known and like both online and across the United Kingdom. Having said this, they offer one of the biggest first deposit bonuses out there, a maximum of €500 or currency equivalent. The first deposit will be doubled and all those who invest in excess of €20 qualify for this financial incentive qualify.

The bonus is automatically credited to the accounts of eligible players and can be used right away on any of the games available. Neteller or MoneyBookers work very well when depositing and cashing out profits, but players should refrain from using them when claiming the bonuses. Electronic wallets have been blacklisted, due to the fact that they were many players trying to abuse the terms and conditions of this promotion. Use credit cards and wire transfers to claim the bonus.

The wagering requirements consist of 30 times the combined amount of the bonus and deposit, but there are no restrictive games. The casino reserves the right to terminate this promotion at any time, so those who find the terms and conditions interesting, should probably apply right away. Players who have made a prize deposit as well as those who were excluded from all promotional offers will not qualify for this one.

Screenshot of Ladbrokes' Casino Promotions.
Screenshot of Ladbrokes' Casino Promotions.
Loyalty scheme

In the long run, players accumulate comp points whenever they gamble regardless of the outcome of individual gaming sessions. Furthermore, these loyalty points are convertible into cash a rate of 100 comp points for €1. One such point is awarded whenever players bet €10, but the ratio can improve. Most noteworthy, one can play straight in the browser, download the games on mobile devices or online casinos and still earn comp points at the same pace.

To monitor progress, players should head on to their personal account section and see how many comp points they have earned already. They can only be redeemed in increments of 1000 points, so one would have to patiently wait until hitting this threshold. In addition to converting bonuses into cash, players also have the option of spending them to gain access to special tournaments and promotions.

The Ladbrokes Casino VIP Club is an exclusive group reserved to those who have made it all the way to the top of the food chain. In order to attain VIP status, one would have to accumulate more comp points by following the steps described above. It can take more or less time, depending on the betting patterns and the stakes. Especially relevant is the fact that highrollers move up the ladder significantly faster than amateurs.

VIP players enjoy all the advantages of making it to the top, including access to exclusive tournaments and a better conversion of cash points. Every now and then, the casino will send lucky VIP winners to Champions League matches, all paid vacations to the Bahamas, Las Vegas, Thailand and Singapore. New promotions are constantly added and the VIP package makes the effort worthwhile.

Poker Promotions

Surprisingly, Ladbrokes has a match deposit bonus worth up to £1,200. This is quite large for a bookmaker with an established record.

I was also pleased to find a VIP program that can be worth up to 35% rake back. In a world where rake back has been removed from most poker rooms; Ladbrokes still implements this fan favorite.

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Ladbrokes mobile app

If you never have time to sit down, or just can’t remove that smartphone from your hand; Ladbrokes has an app for that. You can access the sportsbook, casino and poker room using their mobile application. It’s available for iOS, Android, Windows and other phones. They will even award you for using the mobile betting features by giving mobile specific bonuses.

And for lightning fast bets, the text betting feature lets you text your bet in and place it in seconds.

How does Ladbrokes compare to other bookmakers?

They don’t! It seems like they are head and shoulders above the rest. There are hundreds of online casinos, but only a handful can call themselves elite. Ladbrokes is one of them and is unlikely to go away. The challenge is real, but the bookie has a significant lead.

Their game selection stands out as being one of, if not the largest of any online casino. I didn’t count the games, but if someone wanted to place a bet on who had the most games, I would place my money on these guys. I'd probably win as well.

On top of a great game selection, they do everything a top brand should do.

  • Nice Bonuses
  • Competitive Odds
  • Customer Support
  • Fast Payouts

When you’re an elite casino and sportsbook, you tend to blend in with each other. They all offer almost the same perks and benefits. Which is why they are elite. But while it has everything other major sites have, they do separate themselves with their fast payouts. Furthermore, their business is transparent, predictable and absolutely fair.

What are others saying about Ladbrokes?

You can’t please everyone no matter how great you are. But Ladbrokes gets rave reviews on most sites I visited. Before choosing any place to put my money on, I look up what others are saying. Just a quick search for reviews on Ladbrokes and I was met with 4 and 5 star ratings across the board.

Obviously the one aspect everyone was talking about was their fast payouts. I can’t stress enough just how important it is for gamblers to get their money as fast as possible. Ladbrokes understands this as well.

Ladbrokes Facebook and Twitter page

The gambling operator has more than 344 thousand likes on Facebook and 170 thousand followers on Twitter.

Screenshot of Ladbrokes' Facebook page.
Screenshot of Ladbrokes' Facebook page.

My rating of Ladbrokes

My Rating – 9.5 out of 10

I’m impressed and blown away. I tried to find flaws in the system, but ultimately failed. When I thought I did find a glitch, it turned out I was just stupid and doing it wrong. Consequently, I was determined to find something wrong. I though no online sportsbook can be this good, but maybe I was wrong. Yet before I gave you my honest Ladbrokes review, I wanted to make sure I tested everything.

But, Ladbrokes dodged every bullet I shot. Therefore, I could not find one flaw with the site. Take the word of a gambler with decades of experience betting online and off. You won’t be disappointed when you play at Ladbrokes.

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Game Selection & Betting Options
Cash Out Times
Mobile App
Live Betting & Live Streaming
Limits & Odds