Screenshot of PlayNow's Homepage.

PlayNow came a long way from the humble beginnings of the bookmaker that opened shop back in 1995. The popularity of online gambling grew exponentially and players from all over the world can now play here. Canadians represent a significant percentage of their customers in the wake of US players being excluded. The online casino and the poker room complement the gambling package and make PlayNow an all-around operator.

Not so long ago, PlayNow used to have distinct accounts for punters, casino fans and poker players. They now use the universal wallet which makes it easier for players to access their funds. Poker and casino games can be played on virtual currency, but only real cash works for sports betting.

Key facts about PlayNow

  • PlayNow has one of the most comprehensive selection of games, with more than 500 titles provided mostly by Microgaming.
  • The bookmaker was the first gaming entity to be established and it still attracts the vast majority of real money players.
  • PlayNow doesn’t have a dedicated mobile app, but a mobile friendly website.
  • eCOGRA is the independent auditor monitoring all their games for fairness, while Microgaming verifies the random number generator in-house.
  • Over the last couple of years, PlayNow was the proud recipient of multiple awards, including some for outstanding customer support.

PlayNow betting

PlayNow offers the ultimate sports betting experience to all its members, but the emphasis still remains on North American sports. American football, NBA, MLB and NHL have the most markets and they are all available to bet in real-time. The preference for these sports can be explained by the fact that not so long ago US players found a home here and Canadians wager most of the real currency today.

Players can take advantage of biggest odds by activating the Oddset option, one of the exclusive features that can be found only here. They need to bet at least two dollars on these betting slips and no more than $100 and it is mandatory to add at least two selections. This is an original type of betting and a very profitable one for those who exercise proper bankroll management. Not only American sports, but also football, tennis and other sports are available for betting, with an average of more than 100 active markets

Screenshot of PlayNow Sports. © PlayNow
Screenshot of PlayNow Sports. © PlayNow

PlayNow football

Football comes second to American sports in general, but remains the most popular standalone sport. European leagues spend more time in the spotlight for obvious reasons, with the premier divisions having some of the most exciting betting markets. Players who are hell-bent on betting on more obscure teams and competitions will have to settle for game totals, outright winners, point spreads and the handful of handicaps. Asian handicaps have gained a lot of traction among savvy punters and are used often.

PlayNow horse racing

PlayNow still has a wide gap to close if it is to match the popularity of major UK-based bookmakers such as William Hill or Ladbrokes and horse racing is one aspect they need to improve. There are few betting options for fans of the genre and the same goes for greyhound racing, as both sports have only a couple of available markets. The odd exceptions are the major yearly series, which are on par with what the industry leaders offer.

Live and Mobile Gaming at PlayNow

PlayNow knows how important it is for players to be able to watch the games in real-time. They’ve got an excellent live streaming feature. It can be activated on mobile devices as well as desktop computers. Regardless of how you choose to bet, you will be always up to date with what happens on the pitch. In conjunction with an intuitive and easy to use live betting module, the bookmaker makes an irresistible proposition to those who want to watch the match from start to finish.

PlayNow did a fine job at making its website compatible with mobile devices, but didn't develop dedicated app. This could come back to bite them in the long run, because most online casinos now have such a feature.

How are the limits and odds at PlayNow?

PlayNow doesn’t have the highest betting limits and this can be a problem for highrollers. The aforementioned Oddset option is a very effective tool for those who want to maximize the return on investment. It appeals mostly to recreational players who want to increase the odds without taking too many chances. The odds are as average as they get and if you want to bet on coin flip events you shouldn’t expect them to exceed values of 1.91. Asian handicaps can slightly boost these values, but they can only do that much.

PlayNow casino games

PlayNow made the transition from sports betting to casino games and over the years they added more than 500 games. Half are slots and all of them bear the MicroGaming Systems brand. This means a great deal to those who want to team up with an industry leader. The bigger the selection of games, the easier it is to shift from one genre to the other.

Screenshot of PlayNow Casino. © PlayNow
Screenshot of PlayNow Casino. © PlayNow

In addition to progressive jackpot slot machines, members can play table games that include all the classic versions of roulette, blackjack and baccarat. These are the ones that can be played against real dealers. Caribbean stud poker, casino hold‘em, pai gow and sic Bo pit players against the random number generator. The same goes for video poker, which by definition challenges the player to beat the house. The average return on investment of all games exceeds 97%.

PlayNow are very likely to have your favorite game readily available, simply because they don’t overlook any of these genres. If you want to play them on a mobile device, you are free to do so. The same gadgets will allow you to place sports bets and enjoy poker.

PlayNow bingo and poker

PlayNow made a name for itself for covering all the popular gambling niches, so it was only natural to add both poker and bingo. The poker room is the most recent addition and it already includes both Texas hold ‘em and Omaha. Right now, the number of players is relatively low. This doesn’t mean that you won’t find available competitors at cash game tables, sit ‘n goes or tournaments. It’s just that compared to industry leaders such as Unibet, bwin or Betsafe they are still trailing behind. As for bingo fans, they can play their favorite games and also experience the thrills of lottery games and keno.

Screenshot of PlayNow Poker. © PlayNow
Screenshot of PlayNow Poker. © PlayNow

PlayNow eSports betting

The eSports section now includes popular MOBA video-games such as Dota 2, Heroes of the Storm and League of Legends. However, the first to be introduced were Halo 5 and Counter Strike Global Offensive and these are the games that attract most players. The odds are comparable to the ones offered by Pinnacle Sports and Betfair. This is a remarkable achievement, since they lead the industry.

Is PlayNow safe and reliable?

PlayNow was an innovator back in 1995 when joining a relatively small group of bookies. The security technologies they use are on par with the ones relied upon by the industry leaders. All the information exchanged by the bookmaker with its clients is protected with firewalls and SSL encryption.

eCOGRA is the prestigious independent regulating company that make sure that all the games they offer are fair. Customers who are interested in learning more about the verification procedures can click on the Seal of Approval. Different games have a different payout and most of the answers can be found in the FAQ section.

How do you register at PlayNow?

PlayNow was initially aimed at serving recreational players and the interface is just as easy to use. That’s why, the registration process was simplified and regardless of previous experience anyone could set up an account within minutes.

Payment options and cash out times at PlayNow

PlayNow now offers all the popular credit cards and electronic wallets, and a bundle of prepaid cards and bank transfers. They don’t have to find complex ways of cashing out profits, since Americans are no longer allowed to wager here. Withdrawals don’t take long even if you choose the conventional path which includes bank transfers and credit cards. Iif you are willing to withdraw money via electronic wallets, these transactions will take less than 24 hours.

PlayNow promo & bonus codes

Play Now offers the standard 100% matched deposit to new members and it is capped at $100 which is significantly less than what industry leaders now offer. They also require players to use credit cards for deposits while rendering electronic wallets unsuitable for claiming bonuses. The scarcity of promotions is obvious when you spend more time with the online casino or poker room, as there are only a handful of reload bonuses up for grabs. The loyalty ladder is in place, but moving up is an awkward and tedious process, while there are no rewards for those who recommend their friends to sign up.

Screenshot of PlayNow Promotions. © PlayNow
Screenshot of PlayNow Promotions. © PlayNow

PlayNow service and support

PlayNow won multiple awards for stellar customer support, which was always available 24/7 via live chat, email and telephone. There are several toll-free numbers to use by those who want to pick up the phone. Still, this solution has lost ground to live chat which is faster and more convenient.

What are others saying about PlayNow?

Play Now has emerged as a preferred bookmaker for Canadians and is appreciated on the other side of the Atlantic. Their odds stand on the threshold of the industry average, but one can boost them by using the Oddset option. Compared to other bookmakers however they have few promotions and a welcome bonus that is nothing to shout for.

Those who emphasize the importance of gambling in a secure environment will praise PlayNow for being eCOGRA certified. Their flawless track record is also appreciated in critical reviews, while players are thrilled by the impressive game diversity. Complaints are in regard with the puny welcome bonus and the dismal rewards for veteran players.

My rating of PlayNow

I have mostly good things to say about PlayNow, even though I wasn’t among the initial players who joined them. They run a tight ship and there were never technical issues to hurt the gaming experience. My few concerns regarding deposits and cash outs were quickly put to rest by the professional customer support. The FAQ section was my reliable source of information, readily available and allowing me to find the answer myself.

PlayNow didn’t make giant leaps forward since 1995, but rather small steps into the right direction. This is perfectly fine given the fact that they set the bar high right from the start. They didn’t make compromises when opening the casino and poker room. In the ecosystem of gambling operators, they are just as high today as they were back in 1995. Sadly, the industry is far more competitive today, so I have can only rate them 8/10.

Overall Score