Screenshot of Smart Live Sports Homepage

Smart Live Sports is the bookmaker division of the Smart Live Gaming group based in the UK. These guys are running a full spectrum of products, ranging from sports, to casino and poker games. Their partnership with leading software developers has made them an attractive option for those who want to gamble online. In order to operate in the UK, they have applied for a license from the United Kingdom Gambling Commission. The bookie also has a license issued by the Maltese authorities.

Key facts about Smart Live Sports

  • Smart Live Sports offers distinct bonuses for those who bet on sports and casino games.
  • The welcome bonus is small compared to what industry leaders offer.
  • Smart Live Sports has a pretty wide coverage of sports and in-depth markets.
  • The website is user-friendly, especially for those who plan on live betting.
  • Smart Live Sports offers competitive odds and outstanding customer support.

Smart Live Sports and Odds

Smart Live Sports can now brag about offering more than 30 games. Football, Horse Racing, American Football, Basketball, Tennis, Ice Hockey, Motor Racing, Rugby Union, Rugby League, Volleyball, Golf, Snooker, Darts, Fighting, Aussie Rules, Cricket, Floorball, Gaelic Football, Handball, Pesapallo and Table Tennis are all featured. Football is the most popular one and it sits at the top of the list, followed by horse racing and tennis.

The attention paid to horse and greyhound races is obvious and the consequence of catering for UK players. There are dozens of event that players can bet on, especially they focus on weekend events. There are fewer alternatives throughout the week, but most UK and Irish competitions are featured. Smart Live Sports odds are good enough to compare them with HeyPoker, SeanieMac, 21Bet, TLCBet or Jetbull.

Asian handicaps are an effective tool for those who want to decrease the house edge and improve their chances to prevail. They are offered mainly on American sports and football, but also some international ice hockey and basketball competitions. This is also one of the few places where people can bet on dozens of markets on college sports. The money back promotions are largely restricted to football games and only a portion of the losses is reimbursed.

Screenshot of Smart Live Sports Betting Page
Screenshot of Smart Live Sports Betting Page

Live Betting and Streaming at Smart Live Sports

Smart Live Sports has worked hard to make its live betting section is attractive as possible. On one hand, it offers similar markets and comparable all to ante-post bets. The upcoming games are displayed visibly, to mitigate the risks of players missing out on these opportunities. Players can bet on events that are yet to start and add live games on the same betting slip. It’s even possible to combine them with outright bets.

Players from Australia are the only ones who are denied the chance to bet in real-time here. Unfortunately none of their customers can benefit from the perks of watching the games in real-time. With no live streaming service offered, the only source of information is static data. There is a flow of facts and figures provided by the bookmaker, still not enough for savvy punters. A dedicated application for smartphones and tablets can be downloaded from Apple Store in Google Play for free. Alternatively, players can simply navigate the mobile optimized website on their devices.

Smart Live Sports promotions and bonuses

Smart Live Sports bonuses are their Achilles heel, with tiny amounts being offered to new and existing customers. To put things into perspective, the introductory offer consists of only €20 and requires players to deposit the same amount. This is hardly enough to build a bankroll and doesn’t even help players start on the right foot. The new sign up offer doesn’t differ too much from the package that was available so far and it’s no major improvement.

In order to compensate for the lacking of a generous welcome bonus, players need to cash in on other promotions. One of them is the €25 nil-nil cashback, which is actually a Bore Draw offer for games that resulted in scoreless draws. There are plenty of bookmakers who run similar campaigns, so this one is nothing out of the ordinary. Players will only be refunded up to €25 if they bet on a match that and undecided and with no goals scored.

Screenshot of Smart Live Sports Casino
Screenshot of Smart Live Sports Casino

Double Delight on the other hand is a more original campaign that will double all the profits made by sports bettors. The trigger for this bonus is to have a bet on the first goalscorer and the chosen player needs to score within the first 20 minutes. The odds themselves are impressive, but the chances to actually benefit from this bonus are slim. All in all, the Smart Live Sports promotions feel superficial and are definitely not enough to keep players very happy.

How do you register at Smart Live Sports?

Smart Live Sports will require more information than expected from most bookmakers. This is the consequence of them being licensed by both the UK Gaming Commission and its Maltese counterpart. There is even a chance for players to be required to prove their identity and address up front. This is not customary and most gambling operators will only make such a request when a cash out is made. While it’s a bit strange, it is more of a nuisance, since ultimately players still need to do this step.

Is Smart Live Sports safe and reliable?

Smart Live Sports has a very strict policy regarding underage gambling and goes the whole 9 yards to prevent it. They do their best to make sure that players who are not 18 years old or above are not allowed to gamble here. Players are also provided with assistance if they feel in danger of giving in to gamble addiction. They have plenty of self exclusion options that the bookmaker takes it very seriously.

Parental control is strictly enforced and people are provided with third-party software to protect their kids. At the same time, those who gamble here legally can expect to place their bets in a safe environment. So far, they did a fine job at preventing wrongdoers from breaching the firewall and defensive protocols.

Payment options and cash out times at Smart Live Sports

Smart Live Sports payment methods are definitely not the most numerous, yet they project an image of confidence. The bookmaker is trying to convince players of the advantages of using electronic wallets instead of credit and debit cards. Skrill and Neteller are the main choice for most players, but UKash and iBanq are also featured. Those who are hell-bent on using credit cards or wire transfers are provided with this alternative, without any hidden costs.

Screenshot of Smart Live Sports Withdrawal Form
Screenshot of Smart Live Sports Withdrawal Form

Smart Live Sports service and support

Customer support is only available between 8 AM and 6 PM, which is not very convenient for players. 10 hours per day is good enough for those who don’t have pressing issues and urgent questions to ask. For all those who need an answer soon, the FAQ section is the only alternative. When customer support is on duty, you can ask them anything via live chat, email or telephone support. UK residents have toll-free numbers and are guaranteed to talk to people who are fluent in English.

What are others saying about Smart Live Sports?

Smart Live Sports reviews are frequently digressing and talk about casino games. That’s because the bookmaker also has a casino section that is beaming with enthusiastic players. There are hundreds of people who have made the transition from sports betting to casino games or the other way around. They all appreciate the convenience of using the dedicated app for gambling in the nice variety of sports and games. Only a handful of reviews mention the security protocols and the payment methods available.

There is no shortage of complaints either and most of those disgruntled customers talk about customer support. They don’t like the fact that these guys don’t work 24/7 and are even more frustrated by the verification system. Some players went a step further and talked about the casino denying payments under the pretext that documents are pending verification. Obviously, it’s hard to find many people happy with their welcome bonus and ongoing promotions.

My experience and rating of Smart Live Sports

Without being too harsh on Smart Live Sports, I don’t really give them a fighting chance against UK bookmakers. They simply don’t have enough things to offer to make for a convincing sales pitch. It hurts them that customer support isn’t available 24/7 and that identity verification is cumbersome. It hurts them even worse that the welcome bonus is nothing short of a joke and ongoing promotions are equally shallow. The odds are all right and the sports betting selection meets my expectations. That’s why the review score is 4.5/10, but going beyond this mark would be an exaggeration.

Overall Score