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Greyhound racing, William Hill Derby. © William Hill

If you’re interested in learning about one of the most trusted brands in the sports betting industry, keep reading my William Hill review to learn all there is to know about one of the best online sportsbooks.

Key facts about William Hill

  • Well-Established
  • Fast Payouts (Under 8 Hours for Many)
  • Great Customer Service
  • All in One Betting Option
  • Wide Selection of Games

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Who is William Hill?

William Hill LogoWilliam Hill sportsbook and online casino was founded in 1934. Before they became one of the internet's most trusted bookmakers, they ran a very successful brick and mortar betting service. Since their start, they have become known as one of the most trusted brands in this industry.

Their dedication to providing the best games and odds, along with exceptional customer service; has firmly placed them among the elite in the gambling industry. Few names strike a tone like William Hill does. When you think about the best sports betting sites and casinos, you immediately think of sites such as BetVictor, Ladbrokes and maybe a couple others. Now we can add William Hill to this list of elite online betting sites.

Shop front of one of William Hill's betting parlors. © William Hill
Shop front of one of William Hill's betting parlors. © William Hill

How does William Hill online betting work?

William Hill online betting works just like any other online casino and online gambling site. They are a platform that allows you to gamble on almost anything. From sports and prop bets. To casino games and poker.

To use the site, you must create an account (which is free by the way). Becoming a member is easy and I’ll walk you through that in just a second. Once you’re signed up, you can start to enjoy all they have to offer.

Video wall at William Hill's shop in Aldgate. © William Hill
Video wall at William Hill's shop in Aldgate. © William Hill

Is William Hill safe and reliable?

Does a bear poop in the woods?

William Hill has built their reputation as being one of the safest and most reliable betting sites in the world. They employ state of the art encryption methods to ensure each and every financial transaction is secure. As well as all your personal information.

Furthermore, they are governed and regulated by the frontrunner in gambling regulation – Gibraltar. This puts them on the secluded list of legitimate casino and sports betting operators in the UK. If you aren’t on this exclusive list, you can’t legally offer betting services online inside the UK.

Screenshot of William Hill's sportsbook.
Screenshot of William Hill's sportsbook.

What sports does William Hill cover?

When it comes to sports betting online, William Hill has you covered. I was pleased to see every sport I wanted to place a bet on, plus many more. I noticed they have added some more obscure leagues and sports since the last time I visited. This only means they are trying to improve their site.

Along with your standard sports that any top bookmaker will offer such as:

  • Football Betting
  • American Football
  • Rugby
  • Horse Betting
  • Basketball
  • Baseball
William Hill horse racing, Ayr Gold Cup Festival. © William Hill
William Hill horse racing, Ayr Gold Cup Festival. © William Hill

I also found a nice selection of world sports and leagues. They cover European basketball, cricket, handball, darts and more. I never found myself wanting more, and neither should you.

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Live betting and live streaming

All of the best sports betting sites like Ladbrokes or Paddy Power now have live betting and live streaming. William Hill is no different in this regards.

Personally, I’m a nut for the live streaming and betting option. Being able to bet on a game as it plays out is not only fun, but a strategic part of sports betting. You can cover losing bets in real time and recoup losses along the way.

Or, if you just feel like watching a game you won’t find on TV, you can simply watch the match.

William Hill does take this one step further by offering live radio broadcasts as well. While nothing super awesome, it is a nice little feature that only adds to their excellence.

How are the limits and odds at William Hill?

Betting limits are comparable to the best betting sites such as Ladbrokes. I would say they are roughly the same and don’t vary too much from site to site. All of the big casinos will be competing for your business which makes the odds about the same across the board.

William Hill is known for making mistakes and occasionally offering a better line than you can find elsewhere. I have not experienced this personally. But after talking to others who bet online, they all say the same thing.

As far as your betting limits, each game will have its own limit. You can call in phone bets and request a higher limit however. But for the most part, the limits will be listed once you click on the game to bet on.

This is a standard practice among most bookmakers and nothing unique.

What other services are offered at William Hill?

As I said before, William Hill is an all in one online betting option. Not only can you bet on most sports, you can also play slots, bingo, casino games, lotto, poker and more.

William Hill Casino

The online casino is an extension of their superior product. It isn’t just a pieced together casino to say they have a casino. I found myself in the casino more often than the sportsbook to be honest.

The casino did receive a massive overhaul back in 2009 when they switched over to the Playtech software. It’s now officially called – “William Hill Casino Club.”

Screenshot of William Hill's casino page.
Screenshot of William Hill's casino page.

The games were great and there were plenty to choose from.

  • Blackjack
  • Roulette
  • Craps
  • Video Poker
  • Slots
  • Casino Hold Em
  • Many More

What I liked best were the graphics and the ease of use. Playing the games were so easy that even a beginner would have no problem playing. Finding the games was also a breeze. Everything is located in a central location allowing you to access the full library of games without having to navigate from page to page.

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William Hill Slots

Where most online betting sites fail to deliver is in the slots section. William Hill knows what their customers want and deliver the goods. They don’t use generic software either. The slots section has all of the best. Many of the slots also have progressive jackpots that are some of the biggest online.

William Hill Live Dealer Games

I really enjoyed the live betting games. This is a fun way to play certain casino games like Roulette and Blackjack. The elegant layout really adds a nice touch. Not to mention the girls dealing the games are easy on the eyes.

William Hill Poker

If poker is your thing, the online poker room is also one of the best. The tables are juicy and full of easy competition. I could always find a good cash game at the lower limits. You will find many of the tables are filled with sports bettors and casino goers looking to spend their winnings. Feel free to snatch it up with some of the softest games around.

I’m not the greatest poker player in the world, but beating these games came with ease. I would bet that anyone with a little knowledge in the game could easily win at William Hill.

Play Poker now at William Hilland secure your £75 bonus gift bag

William Hill Bingo

Last but not least, we shouldn't forget the very popular William Hill bingo room. You will find many games here as well as a very active community. The bingo room promises to deliver the perfect mix of games, including 75, 80 and 90 ball bingo games such as BOGOF. Members can play for free and still win cash prizes and all new players start their gambling experience with a €50 new player bonus. In addition to classic titles, William Hill has introduced special games such as Deal or no Deal bingo.

The impressive selection of games is a strong argument in favor of trying the thrills of bingo, but there are lots of extras worth mentioning. Bingo jackpots, loyalty points and chat games will provide experienced players with an alternative to classic 75, 80 and 90 ball bingo games. The friendly moderators are there to help players get fully immersed into the gaming experience and feel as if they were playing in traditional venues. Unlike other casino games, bingo has a friendly community that promotes healthy competition.

Screenshot of William Hill's Bingo page.
Screenshot of William Hill's Bingo page.

My experience with William Hill

I had a great time gambling here. They have cemented their spot on my top 5 list of the best online sportsbooks. I enjoyed almost every aspect of the site and was glad to see they finally switched software providers. The old software was badly in need of an upgrade.

The site is very easy to use and had a nice selection of games to bet online. It’s geared towards all levels of players and anyone can get plenty of value from William Hill.

I did want to talk a bit about the software for just a moment.

The games can be played using the download casino, or you can play instantly just by clicking on the game you want. This is a must have feature that William Hill didn’t fail with.

What they do lack is a decent mobile platform. The sports betting is fine and has all you will need. But, the mobile casino is severely lacking at the moment. There’s only a few games available and if they want to stay one of the best sports betting sites, they need to up the ante on their mobile platform.

How do you register at William Hill?

You can bet online with most casino games for free without having to register an account. But, I recommend creating an account anyway. Playing for real money is just more fun.

To do this, all you will need to do is click on the top right button that says “Join Now”.

Screenshot of William Hill's online registration form.
Screenshot of William Hill's online registration form.

Once you do this, simply fill in the forms with some basic personal information and you’re all set. You will need to confirm your email address by clicking on the link they send you too. Another standard process for any online casino. The entire process should only take a few minutes.

You can also click on a game and it will prompt you to sign up.

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What payment options does William Hill offer?

I put a lot of emphasis on banking at an online casino. After all, if I can’t deposit and cash out with ease, why would I want to play there?

I wasn’t expecting any problems at William Hill as I knew they had an outstanding reputation for banking. I wasn’t at all surprised when I saw all the options and ease of use in the cashier. Deposits are quick and easy; while remaining safe and secure.

Here is a list of the more popular deposit methods.

  • Visa
  • MasterCard
  • PayPal
  • Neteller
  • Skrill
  • Eco
  • Paysafe Card
  • Webmoney

There are plenty more options, including country specific deposit methods.

How fast can I cash out at William Hill?

Now this is where reliability and speed really matter. It’s nice to have so many options to get your money online to place bets. It’s even more important to get those winnings off the site quickly and safely.

William Hill does have plenty of cash out options, and will process them faster than most. Depending on which method you use, you could see your money within 1 day.

Here’s a list and time frame for each withdrawal method.

Visa – 4-7 days

Entro Pay – 4-7 days

Webmoney – 2 days

Neteller, PayPal, Skrill, Click and Buy, Instadebit and Eco Accounts all take 1 day.

Wire Transfer – 2-5 days

Bank Draft – 14-21 days

Bank Draft Express – 2-5 days

All cahoots are processed within 1 business day. The time it takes to get your money will depend on the financial institution. At times, you may also see a 4 day pending period which could delay any transaction.

William Hill promo and bonus codes

There are lots of promotions at William Hill. They follow suit with most online betting sites by giving you a bonus for each separate part of the site. Meaning, the casino has a specific bonus, the sportsbook has a unique bonus, and the poker room has a separate bonus.

William Hill Sportsbook Bonus

Bonuses aren’t a priority, but they do have a higher than average promotion compared to other top online sports betting sites. They also hand out free bets, and other somewhat decent promotions from time to time. You can check the William Hill Facebook page for current promotions.

William Hill Casino Bonus

The casino is a little more generous and gives players a 100% match deposit bonus worth up to $150. Plus you can get 50 free spins on their select slots. The bonus does require you to bet 12x the bonus amount in order to cash it out.

They also offer monthly deposit bonuses and oddly enough; a 2nd deposit bonus worth up to $100. And to top it all off, you can get an additional 10-15% bonus on certain deposit methods.

The introductory offer is just the tip of the iceberg and players enjoy the advantages of ongoing promotions. Golden Chips are offered on a weekly basis and they let you try new casino games without using your own money. They are restricted to specific games, but these change at the beginning of each week, so players get to experience a broad spectrum of games and emotions. You will find these Golden chips in the casino lobby and by simply clicking the icon, you can see your updated balance breakdown.

The Monthly Loyalty Bonus is one of the latest promotions  with players being eligible for up to €175 per deposit. All account reloads exceeding €35 will be matched by 20%, so players would have to commit nearly €900 to cash in on the maximum bonus. Before claiming their winnings, they are supposed to play the combined amount through at least 20 times, or slightly more if they choose roulette or blackjack. Bonuses are only paid when the account hits zero, but players who make subsequent deposits can unlock a combined amount of €3500 per calendar month.

A stellar loyalty scheme

The referral program rewards existing members with €50 when they recommend their friends to sign up for a real money account. The friend is also eligible for a bonus of the same magnitude and there is no limit to how many players one can bring in. The new member is supposed to deposit and wager at least €50 for both players to receive the financial incentive.

The profits resulting from the use of the bonus are subject to 15 times wagering requirements, before they can be claimed. Blackjack, roulette and other table games have extra play through demands above the minimum, while slot machines and video pokers count for 100%.

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William Hill mobile app

This is where William Hill needs to be improved. The sports betting side of the mobile app is decent and functional. You shouldn’t have any issues placing bets online using this method.

But, the mobile casino needs more games, plain and simple.

It is easy to use, and a nice addition to one of the best online betting sites. But I would like to see some improvement on this end before giving it a final verdict.

How does William Hill compare to other bookmakers?

William Hill is among the best online sports betting sites in the world. They are right up there with Paddy Power, Ladbrokes, and other top betting sites. Their site has everything you would expect from a top tier bookmaker and online casino; as well as some unique features that separate themselves from the pack.

Sports betting online is made easy, as well as other aspects of the site. It’s tough to compare it to other online betting sites as most of them do offer the same services. This is not a bad thing at all either. Trying to be number one has made all the top bookmakers number one. If one offers something unique, the other one will do the same.

William Hill is certainly in the top 5 of best sports betting sites.

What are others saying about William Hill?

As with any of the top betting sites, you will hear some good and some bad. Most of the William Hill reviews are quite good and revolve around their fast payouts and solid customer service.

You will see bad reviews about how you can’t win at William Hill. But these reviews are just sore losers who like to blame others for their losing ways. The funny part is, most of them say they have been a long time William Hill supporter. You be the judge on this one.

William Hill's Facebook and Twitter page

William Hill has over 500 thousand likes on Facebook and 137 thousand followers on Twitter (William Hill Betting account).

Screenshot of William Hill's Facebook page.
Screenshot of William Hill's Facebook page.

My rating of William Hill

9 out of 10

Overall, I would give William Hill a 9 out of 10 points. I would recommend them to anyone and will continue playing there myself. They are one of the best online betting sites in my mind.

The main pros are.

  • Good Selection of Games
  • Fast Payouts
  • Football Betting
  • Horse Betting
  • Online Casino
  • Online Poker
  • Good Odds

The main cons are.

  • Sportsbook Bonus is Ok – Not Great
  • Mobile Casino App Needs More Games.

If it wasn’t for these two negative aspects of the site, I would have rated them higher. But these are more of a personal opinion, so see for yourself. If you want to judge for yourself and give a William Hill review of your own; give them a shot and come back to tell us what you think.

I wasn’t disappointed, and you won’t be either.

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Overall Score
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